MAD Concepts Group announces restaurant park development in partnership with the City of North Richland Hills
MAD Concepts Group (MAD NRH, LLC) in collaboration with the City of North Richland Hills and Blue Plate Network, proudly announce a new restaurant park development at the northwest corner of Davis Boulevard and Lola Drive. Pending zoning approval, this project will feature two full-service restaurants, each offering a full bar, spacious outdoor seating, and an inviting "backyard" experience with dedicated play areas for families and children.
The new development will introduce Jakes Burgers, a DFW staple, and Tacos & Avocados, a fresh Mexican food concept, to the North Richland Hills community. These restaurants, ranging from 4,000 to 5,000 square feet each, will provide a dynamic dining atmosphere that blends exceptional food with a lively, social environment. Additionally, a one-acre backyard area will be designed to foster community engagement, offering a welcoming space for gatherings, outdoor entertainment, and casual dining.
About Jakes Burgers
Jakes Burgers, a well-established brand with 12 locations across the Dallas-Fort Worth area and Waco, was founded in 1985 at the corner of Skillman Avenue and Abrams Road in East Dallas. Acquired by MAD Concepts Group in 2021, Jakes has since evolved beyond its roots in burgers and beer. The brand now offers an expanded menu designed to appeal to a broad audience, all while maintaining its commitment to Fresh, Friendly, and Fun dining experiences.
About Tacos & Avocados
Tacos & Avocados, developed by the MAD Concepts team, presents a Mex-Tex culinary experience that fuses traditional Mexican cooking techniques with Texas-inspired flavors. Signature menu items include authentic Birria and Barbacoa, along with Shiner-Braised Brisket Tacos, Fire-Grilled Fajitas, and Queso Blanco. The menu also emphasizes fresh and health-conscious options, such as avocado-based dishes, hummus with vegetables, grilled avocado shrimp cocktail, and Molcajete-style guacamole. Each dish is crafted in a scratch kitchen using only the freshest ingredients.
A Commitment to Community Impact
The development will generate many new jobs and contribute to local economic growth. MAD Concepts has a strong history of community engagement, actively supporting schools and local organizations through fundraising and sponsorship initiatives.
“People visit restaurants for great food, but they return for the service and the experience. We take pride not only in our menu but also in the environments we create. The backyard area in North Richland Hills will serve as a vibrant community hub, bringing people together beyond the dining table.” – Courtney Lindley, the Founder & President of MAD Concepts Group.
Catalyzing Economic Growth Through Strategic Redevelopment
Pending zoning approval, the City is seizing the opportunity to transform the property into a high-quality sit-down restaurant park—a top request from residents. This targeted investment aims to revitalize a mature corridor, positively impact surrounding commercial property, and generate long-term sales and property tax revenue to ease the tax burden on residents. The City’s contribution—funded without using property tax dollars—represents a small share of the total project cost. “This is about purposeful redevelopment,” said Jack McCarty, Mayor of North Richland Hills, TX. “We’re making a small investment to turn an underutilized property into something that delivers amenities citizens have asked for and provides lasting value to our community—economically and culturally”.
A Vision for Community Activation
MAD Concepts’ vision for this project extends beyond dining – it aims to create a year-round community destination. “If this site were simply a park, it would be activated only a few days a year for special events. Instead, we are developing two high-quality restaurants with an engaging yard that will serve as an energized gathering place year-round. We envision the community utilizing this space for family-get-togethers, post-game celebrations, and much more.” – Carter Wilson, Founder, Blue Plate Network.
About MAD Concepts Group
Based in Addison, Texas, MAD Concepts Group, founded by Courtney Lindley and Bob Gregg, currently operates 13 Jakes Burgers and Tacos & Avocados locations, with several new units under development. The company is also expanding into additional restaurant and entertainment ventures while supporting various partners at over 25 locations across Texas, Oklahoma, and Arkansas. “We are a family of service-driven professionals focused on operational excellence and strong company culture, ensuring sustained growth and long-term success.” – Bob Gregg, Founder & COO, MAD Concepts Group.
About Blue Plate Network
Founded in 2012 by Carter Wilson, Blue Plate Network is committed to quality over quantity in restaurant real estate development. “Our approach is not about opening as many restaurants as possible but about strategically expanding into the right communities, fostering long-term relationships, and ensuring sustainable success. We believe we have found that opportunity in North Richland Hills.” – Carter Wilson, Founder, Blue Plate Network.